Beauty of Sound

How do scents sound? - Which sound pattern does a fluid have on the skin? - Which sound do natural ingredients have?

We collect attributes and transfer them into an acoustic dimension. We display particular competence and tactfulness in regards to the finer things in life. We offer brands an auditory and emotional avenue of communication into the ears of customers and target groups.

„Hearing your own brand is like learning to see.“

We make brands emotional.

AUDIO
BRANDING

We create unique sound identities, the acoustic DNA of a brand, a product, a service or an event. The audio branding is the foundation of all further sounds and the unmistakable symbol of the brand.

CORPORATE
MELODIES

Longer sounds, or loops, which capture the audio branding and are employed in brand communication. We can create melodies in many different styles. Everyone will recognize them.

CAMPAIGN
SOUNDS

Sounds for campaigns or events, which follow the audio branding but still have their own style and character. Soundalikes, a special type of campaign sounds, are composed melodies, which remind the listener of something familiar but still maintain their originality.

CORPORATE
PLAYLISTS

Multiple and varying compositions, which arise from the audio branding and display variety but nevertheless have one thing in common: they evoke the brand. Emotional, acoustic fireworks with a high binding force.

Audio is emotion.

Audiobranding Team

MARKUS
NOTHHAAS

Brands are his passion. Markus is an expert in marketing. Strategic branding and brand management are his business. He developed the symbol-transfer-methodology© which is used by our consultants to effectively convert brand attributes into sound brandings.

SANDRA
OBERMAIER

Beauty is her Business. Sandra rules communication in the beauty and lifestyle market and has an immense network. She collaborates successfully with various international brands and has obtained several awards.

REINHOLD
HOFFMANN

Sound is his life. Reinhold is the virtuoso in our sound studios. He is operating with major musicians and orchestras worldwide. As a producer he used to collaborate a lot with Ralph Siegel. As a composer he has a great reputation for musicals, film music, radio and TV spots.

MUNICH • HAMBURG • LONDON

sound-4-beauty as one of the branches of sound-4-brands is specialized on the most beautiful things: beauty, cosmetics, fragrances, fashion, interior and lifestyle. These are topics to be handled very sensitive yet capable.

Beauty is our business

Skincare, haircare, textures of creams and serums, fragrances, lotions, cosmetics and as well organic beauty products and brands afford a special expertise and sense of sensibility when it gets to acoustic branding:

Name, packaging, consistency, fragrance, ingredients and as well effective ingredients can be transformed into frequences, tones, sounds and sound effects.Music, jingle, sound logo, the whole audio branding and acoustic branding portfolio and as well the sound campaign are comprehensible, coherent and at the same time catchy to the target group. This is what we are specialized in.Our audio branding and sound branding consultants work internationally and know each and every detail of the beauty market. They know the beauty branch and the cosmetics branch, the beauty sales strategies, beauty journalists and editors as well as beauty bloggers, beauty vloggers. They are linked to all important beauty outlets: shows and exhibitions, beauty launches, workshops, beauty events, beauty awards, etc.

Lifestyle competence

With an immense passion for beautiful things in life we develop sound logos, sound signets, sound brandings, acoustic brandings, audio brandings for hotel groups, ressorts, spas, beauty and wellness oriented target groups. Especially for spa and wellness business, sound logo and the corporate playlist, which is the brand’s own music collection, equal in relevance to showcase a comprehensive acoustic experience to client and target group. As a result, a positive and emotional link is drawn to the location, hotel group, ressort or spa.

Sound at the point of sale

Especially at brand touchpoints the outreach to clients needs to be emotionally and musically arranged to sustainably embed the corporate claim by acoustic branding and sound branding. For trading companies, interior designer, perfumeries and as well drug stores, we take care of the sound at the point of sale itself, where end clients can be met.

Events as meeting points for brand building

Events and festivities provide the ideal phrame and the ideal setting for auditive elements. Press launches, presentations, workshops, award presentations, in-house exhibitions work extremely well to represent the brand, product or service in a musical surrounding. The same approach can be made for social media. Brand presentations have a distinctively higher impact on facebook, instagram and all other social media channels when embedded in a system of sound logo, sound signet and the brand’s corporate playlists.

We talk btb and btc

Our audio branding and sound branding consultants and our composers and sound designers are well connected with corporate businesses and groups, as well as with end clients. Visit us and contact us for further questions in terms of corporate audio branding, - sound branding and corporate acoustic branding. sound for business

Please let us know if you have any questions.